Pierre Abouchahla

Family business Operational turnaround

Ecran Total is a trade publication in the Cinema, TV and Music industry
Daily Newsletter, Weekly magazine, Monthly special mag, events and a job board
Now all digital ..

CRM implementation for sales team (Salesforce.com) – succesfully installed and used by the team of 3 sales and follow up in fincance (invoicing ..)

Dévelopement of a galaxy of websites: to serve Ecran total digital strategy with the aim of generating new streams of revenue. Product definition, management ralisation, development management and design.
Ecran-total.fr (main information) includes technologies such as CMS, DFP, ADSENSE, JS etc
Audiovisuel-job.com (job board)
kiosque.ecran-total.fr (ecommerce website)

Rethinking Digital offering and digital revenues by defininga commercial strategy, rate card and sales pitch, acitvation of social networks to genereate interest in the brand and attract new client/ partners (#Growthhacking)

Develop and implement ad server and SMTP for emailing deliveries
Implementation of the email systeme for the company

Plan sales target and sales offer
Pitch client direct and agencies
Organise events www.parisfx.com

Working closely with Editorial, commercial director, and public institutions.